Finally, CERSAIE 2021

Lots of news and a first preview

Cersaie is back to amaze us from 27 September to 1 October 2021, as ever in Bologna. The exhibition this year will mark the return of trade fair events with people present, in compliance with the most stringent safety protocols. We are all curious and hungry for new ideas to see and touch to feed our imagination and make room for new projects. Here’s some information, therefore, on Cersaie 2021… plus a preview collection proposed by Fioranese.

A firm undertaking and lots of new ideas

Cersaie 2021 returns stronger than ever, with the “Open to Evolution” claim and a new logo. Bologna is ready to host the 38th edition of the International Exhibition of Ceramic Tile and Bathroom Furnishings, with more than 500 stands to visit, and thousands of products anticipating trends in the surfaces, bathroom furnishing and design world. In addition, there will be meeting and discussion opportunities, with special appointments dedicated to design which are absolutely not to be missed, such as the keynote address of Shigeru Ban, recipient of the Pritzker Architecture Prize.

Exclusive activities and consultancy

Besides the exhibition of new ideas from the world of ceramics, there will also be cultural events and events dedicated to training and project advice for private individuals and professionals in the sector. The Città della Posa (Tiling Town) developed in partnership with Assoposa, for example, is the physical and virtual venue where it will be possible to attend a series of seminars to find out more about the latest techniques and regulations directly from the mouths of architects, engineers, surveyors and installers. By taking part in “Cersaie Disegna la tua Casa” (Cersaie Designs Your Home), you can enter with a dream, and exit with a project…pretty good, no? During the event, designers of the most important Italian interior design journals will be offering design advice to visitors planning to renovate or purchase a home; truly a unique opportunity!

Events not to be missed

Highlight of the event, within the cultural programme of the show, will be the Keynote speech by the Japanese star architect Shigeru Ban, which will take place live on Friday 1 October 2021 at 11:00 in the Bologna Trade Fair Congress Hall and introduced by the architectural historian Professor Francesco Dal Co. The number of Pritzker Prize winners appearing at Cersaie over the year reaches 10 with Shigeru Ban: from Renzo Piano to Kazuyo Sejima, from Eduardo Souto De Moura to Norman Foster. Attendance at the conference, moreover, gives rise to the awarding of professional training credits for architects.

Cersaie Digital, a new digital experience

A completely new feature of this edition is Cersaie Digital, which will be online for three weeks from 20 September to 8 October. Exhibitors will also be the protagonists of a unique web space of its kind, which is not intended to replace physical attendance of the show but to reinforce it, exploiting information technology’s potential to the full in terms of relational capacity, in order to consolidate Cersaie’s role, standing and prestige.

Our preview is scintillating!

Fioranese’s new proposals this year inevitably also include our beloved Cementine tiles, collections which, thanks most of all to the creativity of Designer Silvia Stanzani, have become a veritable iconic product of the Modena company. We all want to enjoy ourselves and astonish people with new projects with striking designs. We preview the new Cementine Shiny collection, the latest creation of designer Silvia Stanzani which amazes for lightness and originality; in the usual 20×20cm format we find a new particularly translucent, really glossy surface, which incorporates and enhances the characteristic colours of this collection. The classic motifs are revisited in a contemporary style and can be used singularly or mixed between them in an alternation of really special colours and graphics. Specifically, the lively tones of the MIX COLORS decorative patterns are characteristic of traditional artistic majolica, while the new MIX BLUE integrates perfectly in Mediterranean-style settings. They are details of an artisan culture which is updating and evolving into a new version within everyone’s reach.
We can’t wait now to see Shiny in person in order to begin to imagine our new environments.