Focus Cersaie 2018

The Salone hosts the ADI Ceramics & Bathroom Design Award

On the occasion of the 36th edition of Cersaie, the International Exhibition of Ceramic Tile and Bathroom Furnishings, the 5th edition of the ADI Ceramics & Bathroom Design Award ceremony will he held. Together with ADI – Associazione per il Disegno Industriale [Industrial Design Association], this was created to reward the most innovative Italian products in the field of ceramics and bathroom furnishings and is part of the cultural activities of the programme Costruire – Abitare – Pensare [Building, Dwelling, Thinking].

Designers and architects to assess the best projects

During the first days of the exhibition, a panel of experts comprising Silvia Stanzani (designer), Oscar G. Colli (Co-founder of the magazine ‘Il Bagno oggi e domani’ and Valentina Downey (President of the ADI Emilia – Romagna Delegation), will analyse the products on display and select those that can best combine innovation and planning in designs for both ceramic coverings and bathroom furnishings. The products picked out in these two days will represent a pre-selection for the ADI Design Index 2019, an annual publication of the ADI Associazione per il Disegno Industriale that gathers the best of Italian design in production, selected by the permanent Observatory of ADI Design. This thus includes products or product systems of every product category, theory/critical research, and the research for processes or R&D applied to design.

Bathrooms? More and more design-oriented, naturally!

The Bathroom has already been the centre of attention for architects and interior designers for several years: it is an increasingly important private space in our homes to be furnished according to individual tastes to make even this special place unique. Wood, ceramic, steel, stone and resin, the most varied finishes are now used in the Bathroom at home, in the office or in restaurants: these rooms become a total expression of the personality of each place and most effectively reflect the taste of the person who has chosen the furnishings. A place where attention to detail is absolutely essential!

Cementine tiles for the Bathroom

With the precise aim of constantly proposing new and original solutions also for the Bathroom, the creative collaboration between Archeda Bathrooms and Ceramica Fioranese is still continuing also in 2018. The magnificent and unique collections of Cementine tiles have been used to create a collection of bathroom furnishings that create a sense of continuity between the finishes and the new graphic patterns. An unusual way to interpret these tiles that stem from Italian tradition but have been very much reinterpreted by Ceramica Fioranese, turning them into a contemporary furnishing accessory in their own right. The collection achieved through this important collaboration, which symbolises the best of Made in Italy, was also very much in the spotlight at the Salone del Mobile 2018.

And the winner is?

The presentation ceremony for the fifth edition of the ADI Ceramics & Bathroom Design Award will take place on Wednesday 26 September at 2.30 PM in the presence of the members of the panel and the representatives of Confindustria Ceramica, in Hall 30 at the exhibition space reserved for the event “The Sound Of Design”.