Christmas also means sustainability

5 tips for truly ‘green’ festivities

The Christmas season is officially upon us and environmental protection does not go on holiday. Let’s not forget the protection of the environment during the festivities. A green Christmas is possible, without having to sacrifice a fantastic festive atmosphere and wonderful moments to share with others. If we had to choose a key word to describe the main trends of 2023, it would certainly be “sustainability”. The protection of the planet, in fact, is an extremely urgent question that both companies and consumers have become more aware of in the last few years. It’s an increasingly widespread environmental awareness which, in the universe of finishes for floors and walls, leads to a continuous process of technological innovation and dedicated management procedures, operating responsibly towards companies and the environment, safeguarding the health and safety of employees, customers and associates through a responsible and transparent behaviour.
How to spend Christmas? It can be the right occasion to stay in the company of your dearest friends while respecting the environment at the same time. Here are some ideas thought up for you!

All around the Christmas tree

We often wonder what is the most sustainable choice between a REAL Christmas tree and an ARTIFICIAL one. The answer is: IT DEPENDS! A REAL Christmas tree can be a sustainable choice if acquired from a fir tree grower who, at the end of the festive season, retakes the tree and replants it: or, if you live in an area where the fir species is native (every species has its own habitat where it grows), or if you have sufficient space, you can transplant it and allow it to continue to live. In these conditions do not apply, opting for a real fir tree will not be a sustainable choice. The ARTIFICIAL Christmas tree is a sustainable choice when it is used for many years without replacing it or, even better, you can get creative and make a Christmas tree with recycled materials: corks, tree trunks found on the ground, photos to hang on the wall: give free reign to your creativity!

The magic of decorations

Christmas decorations make the atmosphere magic in the home, but we shouldn’t let things get out of hand, buying new decorations every year. If well stored, the decorations can be reused over the years. We can be inventive and make handmade garlands; this can be a nice way to share time with the family, encouraging them to take part and make veritable “works of art”, making memories to store up for the future. It’s an original way to recycle, keeping alive the spirit of Christmas. With regards to the lights, using low-consumption ones will allow us to save on the energy bills and will also contribute to having a lower impact on the environment.

Original and beautiful gift wrapping

Once we’ve chosen the perfect gift, what comes next? The wrapping, obviously! Did you know that most wrapping paper is not recyclable? As an alternative to the traditional gift wrapping, it’s possible to choose easily recyclable paper, such as, for example, brown wrapping paper or tissue paper. It’s also possible to opt for reuse, utilising newspaper or magazines. If the gift can be inserted into a beautiful cloth bag and bowed with a ribbon always of fabric, the packaging will be completely eco-sustainable, since the bag and the bow can be reused for other things. The packets can be decorated with a thread of string or cloth without adding scotch) and decorated with twigs (those from the old artificial tree which we talked about before), nuts, cinnamon sticks, star anise, twigs of rosemary and eucalyptus which will lend fragrance to the packet and cardboard labels.

No to food waste

During Christmas festivities, as we all know, it’s customary to spend a lot of time in the kitchen, preparing delicacies for friends and relatives, but again in this case it’s important to pay attention to what we use. It’s important to be careful about food waste because the Christmas period is certainly the time when most food is wasted; one tends to buy so much that not all is consumed. Carefully planning the different food, buying just the right quantity, without exaggerating, will be the best solution for avoiding waste. Reusing leftovers is a wise and economic approach. There are many anti-waste recipes on the web for recycling leftover food: omelettes, meatballs, quiches and so on and so forth. So, let’s summon up good will and create new dishes celebrating the Christmas spirit in the best way possible.

Coem Collection: We design with Nature

Coem has made sustainability a fundamental corporate value. Thanks to the technologies and processes developed, the company makes material mood and natural collections with the maximum aesthetic care and attention to sustainability. It’s a philosophy available to everyone thanks to the dedicated area of the new website and especially thanks to the publication of the first Sustainability Report. Another important result obtained on the theme of sustainability in 2022 has been the acquisition of “ISO 17889-1 – Sustainability for ceramic tiles” certification, a new international standard to determine the level of sustainability of ceramic products in the construction world.
Thanks to Coem, the beauty of nature is celebrated through the simplicity and elegance of its collections, such as SASSIEPIETRE, which comes from the family of agglomerated stones and is a collection characterized by the intrusion of elements of various origins cemented by calcareous material, by its great depth and decisive movement. It’s a collection that, thanks to the version in WIDEgres 120x280cm slabs it’s possible to reinterpret the volumes of spaces, lending visual and harmonious continuity.
Or, TOUCH STONE, a new elegant and sober, bright and warm travertine stoneware that makes it possible to create very welcoming environments … in which to spend a magic and special Christmas together with loved ones.